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aloha & welcome to Hawaii Fishing Lures, your home for the finest handmade lures since 1999! Thank you everyone for your support over the years! CLOSEOUT DEALS RIGHT NOW, BIG SAVINGS!!

featured products
vt lures
VT Teaser / Lures
yo-zuri sashimi bull
Yo-Zuri Sashimi
polu kai lures
Polu Kai Lures SALE!
handline fishing rig
Handline Fishing Rig
gyotaku by naoki
Gyotaku by Naoki
power pro
Power Pro
koa and bone fish hook
Koa & Bone Fish Hook
hawaii fishing books
Fishing Books SALE!
yamashita skirts
Yamashita Skirts SALE!
maria japan
Maria Japan
soft grubs
Soft Grubs
matsu lures
Matsu Lures


customer favorites CUSTOMER FAVORITES: Check Out Our Customer's ** Top Rated ** Lures! Want to know what our HFL customers suggest? These big game lures are some of their favorites for trolling. They have proven themselves world-wide with awesome fish catching results!

rigging suppliesRIGGING SUPPLIES: Rig Your Own Trolling Lures! Crimping tool, line cutter, mono and fluorocarbon leader materials, line saver, bait floss, double and single sleeves, stainless trolling hooks, and wing material.

custom luresCUSTOM LURES: Don't See Your Favorite Color? We often get requests to make a lure in a custom color. In fact we can usually customize: colors, eyes, inserts, jetting, lead, sizes, styles, and more!

garage sale luresGARAGE SALE LURES: Great Deals On Closeouts / Sales! We have got some great stuff @ our HFL Hale Garage Sale! Items change so come back often to take advantage of the UNREAL deals!

a special look at hawaii offshore fishing by jim rizzuto A Special Look At Hawaii Offhsore Fishing By Jim Rizzuto Lure tips / tricks, and fish news from the blue marlin capital of the world!

quality rigging components Quality Rigging Components


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* Free USPS Priority Mail on U.S.A. orders $175 or greater!

* We ship to ALL 50 States, U.S. Territories, and APO!

* Discounted domestic and global shipping!

customer testimonials"Service was excellent even after the sale!" Hector Y



* 2020 NEW YEAR CLOSEOUT! LOOK OUT FOR SOME GREAT DEALS EVERY MONTH. EVERYTHING MUST GO!! THANK YOU TO ALL OF OUR LOYAL CUSTOMERS OVER THE YEARS!


happy 13th HAPPY 21st!! MAHALO FOR ALL YOUR SUPPORT, Gary and Stella.



Check out some of our best new products here! From lures to books and other accessories.

hfl usa productsHUGE selection of USA MADE lures = More USA jobs!



Check out our Photo Album to see how the lures are working for fishing folks around the world.

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