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 to Hawaii Fishing Lures, your home for the finest handmade lures since 1999! From big game trolling & casting to sailboat fishing & ultra-light. Our Hawaii USA lures are tested & proven worldwide!
 December Fishing Book Sale: Fresh Catch of the Day...from the Fishwife. By Shirley Rizzuto. Now that you've caught it how do you prepare it? This is a great "how to" cookbook! From soups and stews to smoking and barbecuing, this book is packed with great recipes and tips for making the most out of your fresh catch. View all books.
 LURE RIGGING MATERIALS: Rig Your Own Trolling Lures! Rigging tools, leader materials, line saver, Yamashita skirts, bait floss, sleeves, stainless trolling hooks, wing material, and more!
 CUSTOM LURES: Don't See Your Favorite Color? We often get requests to make a lure in a custom color. In fact we can usually customize: colors, eyes, inserts, jetting, lead, sizes, styles, and more!
 GARAGE SALE LURES: Great Deals On Closeouts / Sales! We got some great stuff @ our HFL Hale Garage Sale! Come back often so you can take advantage of some unreal deals.
 HFL GIFT CERTIFICATES: Try One Of Our HFL Gift Certificates! For fast, no hassle gift giving, sent instantly by email! Also: Take advantage of our FREE gift wrapping on all items in our HFL Giftstore!
CUSTOMER'S FAVORITES: Check Out Our Customer's ** Top Rated ** Lures! What do our customers suggest?? These lures are favorites and have proven themselves world-wide with awesome fish catching results.
 A special look at Hawaii Offhsore Fishing by Jim Rizzuto Lure tips / tricks, and fish news from the blue marlin capital of the world!
Shop by: Product List
 Check out our HFL photo album! Feel free to keep in touch and send us your favorite fishing "tails" and pictures of our lures in action!
 Quality rigging components!
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(*U.S.A. orders $125 +
50 states, Territories, APO)
Happy New Years!!
LETS GO FISHING!! Mahalo to our loyal customers. Mahi and Mahi Mahi members NOW SAVE even more!!
What's NEW?? Check here!
Need help ordering? Custom orders / Phone orders; Please call us toll free: 8 AM - 8 PM.
1-800-571-6339
 HAPPY 11th!! MAHALO ALL FOR YOUR SUPPORT.. Gary and Stella.
We have a HUGE selection of MADE IN THE USA lures. Made in the USA means good quality and more USA jobs!
"Service was excellent before, during, and after the sale. Thanks!"..Hector Y
SIGN IN or CREATE an HFL customer account in order to take advantage of our customer loyalty program.
"Mahi" members receive 4% discount, "Mahi Mahi" members, 8% discount.
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